Context and challenge
I started working with Amphi at a very early stage. The product was still in the prototype phase and the brand had no clear identity or consistent communication.
The challenge was to build credibility around a technological solution that was not yet present on the market. At the same time, it was necessary to prepare the foundation for a future crowdfunding campaign and conversations with investors.
The communication had to combine innovation and emotion with clarity and trust.
Strategy and direction
We started with the fundamentals: positioning, messaging, and visual identity.
The goal was to move from “an interesting prototype” to “a serious product ready for funding”.
So the communication was built around simple, clear answers:
– what the product is
– who it is designed for
– what problem it solves
– why it can be trusted
The website structure was designed to guide the user step by step - from understanding the technology to recognising its business potential.
At the same time, we developed a consistent communication system for the crowdfunding campaign so that all activities were logically connected.
Scope of work
– Brand visual identity development
– Communication and product positioning strategy
– Design and development of the WordPress website
– Content structure and information architecture
– Communication strategy for the crowdfunding campaign
– Co-creation of campaign materials (copy, graphics, infographics, video)
– Design and development of the campaign page on Indiegogo
– Strategic consulting during campaign preparation and launch
– Post-campaign marketing support
Outcome
A cohesive and professional communication platform was created for a growing tech brand.
The crowdfunding campaign ended successfully and reached its funding goal.
The brand gained:
– a structured communication system
– a credible product presentation
– materials ready for further sales and promotion
– a solid foundation for further growth
Our collaboration did not end with the campaign. I continue to support the brand in promotional activities, trade show presence and the further development of its communication.
