Context and challenge
The project focused on a developing sports initiative that was not yet widely recognised. The main challenge was to clearly present the rules of the game and build credibility around the new concept.
The communication had to be understandable for people who had never encountered this type of activity before.
Strategy and direction
The focus was on simplicity and clarity of communication.
The website structure was designed to:
– explain the idea of Ocean Polo step by step
– present the rules of the game
– show the visual character of the brand
– encourage people to follow and engage with the brand
At the same time, social media communication was developed to build a community around the brand and increase its visibility.
Scope of work
– Design and development of the WordPress website
– Content structure and information architecture
– Brand communication strategy
– Social media support
– Visual content creation and planning
Outcome
A clear and cohesive platform presenting a new sports discipline was created.
The brand gained:
– clear and understandable communication
– structured online communication
– a consistent visual identity
– a foundation for further community growth
